I like the new Facebook design. I use FB to stay in touch with my personal network and I use it as a marketing tool as well. I am sure many of you do. When you write a blog post and drop a link on your Facebook update, that’s exactly what you are doing – [...]

Tags: Networking, Ramblings, Social Media by Ritu B. Pant - 2 Comments »

Social media marketing is nothing new. It’s a known fact that the most effective form of marketing is word of mouth marketing and SMM is exactly that. If you’ve ever wondered how to utilize social media to make something go viral, flip the pages on old books that talk about word of mouth advertising and [...]

Tags: social media marketing by Ritu B. Pant - 1 Comment »

Leverage your connections and relationships to benefit others and yourself. It’s not all about the giving, but giving in a way so you can get return without asking for it. Surprise others with your continued and valuable participation, and you will find others helping you leverage your name,product or whatever it is you are trying [...]

Tags: Social Media by Ritu B. Pant - No Comments »

Meaningful relationships in social media space are the ones where people are “friends with benefits,” no sexual pun intended.

Tags: Social Media by Ritu B. Pant - No Comments »

Note : Ignore the typos just like I did. I write and publish without editing. It’s important to me that I lay it out when it’s fresh rather than sitting here and pondering how i should word it etc. etc.
Technically and traditionally, ROI is measured in pure dollars. You invest dollars and you expect dollars. [...]

Tags: social media marketing by Ritu B. Pant - 2 Comments »

It seems like that’s what most people do these days. Facebook certainly has been acting a little weird lately. I am by no means a “Facebook junkie,” but I do like to pop in every once in a while. But man, Facebook has been pretty “wonky” lately. It seems like the “good folks” over at [...]

Tags: Social Media by Ritu B. Pant - 5 Comments »