I recently shared my views on why I think social media marketing is both overrated and underrated at the same time. The underlying culprit to this is what we all know as ‘engagement.’ Seriously, when was the last time you heard about social media without engagement being a crucial part? It indeed is crucial and [...]

Tags: Social Media by Ritu B. Pant - No Comments »

As most of you already know today is marked as World AIDS day. It’s a good decision on Twitter’s part to support such a noble cause with a change on their homepage.  If you sign out of twitter and go back to Twitter.com you should be able to see the new design. Don’t forget to [...]

Tags: Social Media by Ritu B. Pant - No Comments »

Traditional marketing isn’t going to die. No matter how much social media purists chant that traditional marketing will eventually come to an end, that’s not going to happen. Social media marketing and traditional marketing will eventually merge in a way so as to give new meaning to marketing itself. SMM is evolving and brands are [...]

Tags: social media marketing by Ritu B. Pant - 7 Comments »

Let’s face it, sponsored conversations are here to stay. Paid blog posts, tweets, updates, stories are all being looked upon as serious marketing tool by major brands. It seems like the web is divided in two halves when it comes to sponsored conversation – one group doesn’t see anything wrong with it and the other [...]

Tags: Social Media, social media marketing, Twitter by Ritu B. Pant - 4 Comments »

I certainly am not the the one who has over 50,000 or 100,000 followers on Twitter or thousands of friends on Facebook. However, I do follow over 6,000 people on Twitter and have over 8,000 following me back. On Facebook, I have a little over 500 friends. There are other platforms such as digg etc. [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 3 Comments »

We hate spammers with a passion, don’t we? Of course we do. There is nothing to love about people who manipulate the system in a way that only benefits them. They are a hated bunch on the web. They are the reason we enable “comment moderation,” the reason we freak out on Twitter and Facebook [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 4 Comments »