I am sure many of you are already aware of the fact that social media marketing can rake in free marketing through traditional media such as newspapers. However, it seems like most ignore the fact and the power of traditional media altogether. We all need to understand that marketing isn’t about selling products or services [...]

Tags: Marketing, Networking, Social Media, social media marketing by Ritu B. Pant - No Comments »

Whether you are a marketer, a blogger or an individual simply trying to socialize on the web, the key to effective engagement and participation is only possible if you choose and execute.
During my early years I was guilty of it myself. I felt like I needed to have a presence on every social networking site [...]

Tags: Marketing, Networking, Social Media, social media marketing by Ritu B. Pant - 3 Comments »

The ultimate outcome of marketing is to influence action, and there is no better way to influence action than being part of the community.
According to dictionary.com, marketing is

1.the act of buying or selling in a market.
2.the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, [...]

Tags: Marketing, Social Media by Ritu B. Pant - 15 Comments »