When it comes to social media marketing, Facebook is the “it” platform. If you are going to dive into reaching out to your customer/reader base, it’s a platform that just can’t be ignored. The sheer number of users alone is a good enough reason to get into it and the fact that it’s almost certain [...]

Tags: Business, social media marketing by Ritu B. Pant - 1 Comment »

Warning : Written on a Saturday morning before a cup of coffee. Ignore the typos.
I use Facebook quite actively and this is something that I just noticed yesterday. I am pretty sure this feature was rolled out sometimes yesterday cause I had not seen it before. I have yet to see anyone talk about it [...]

Tags: Social Media, social media marketing by Ritu B. Pant - No Comments »

I rarely use hootsuite but there is a good chance I might be using them soon. I logged in this morning and was surprised to see a little “plus” sign next to each tweet. That plus sign is your gateway to finding what the URL is all about. If you see a link, whether it’s [...]

Tags: Microblogging, Social Media, social media marketing by Ritu B. Pant - No Comments »

I am sure all of you know all about the marketing mix. You know, “The 4 P’s” which includes Product, Price, Placement and Promotion. Today I just wanted to explore the mix with a different angle that relates to social media marketing. The four P’s I am about to bring up are a bit different [...]

Tags: social media marketing by Ritu B. Pant - 12 Comments »

Traditional marketing isn’t going to die. No matter how much social media purists chant that traditional marketing will eventually come to an end, that’s not going to happen. Social media marketing and traditional marketing will eventually merge in a way so as to give new meaning to marketing itself. SMM is evolving and brands are [...]

Tags: social media marketing by Ritu B. Pant - 7 Comments »

Let’s face it, sponsored conversations are here to stay. Paid blog posts, tweets, updates, stories are all being looked upon as serious marketing tool by major brands. It seems like the web is divided in two halves when it comes to sponsored conversation – one group doesn’t see anything wrong with it and the other [...]

Tags: Social Media, Twitter, social media marketing by Ritu B. Pant - 4 Comments »