Although I would like to write a thousand word article on this subject (trust me, when I rant, I rant), I am going to try and sum it up in one paragraph.
Take for example you are working in your garage. You need to hang some shelves up so you can neatly organize your tools or [...]

Tags: Social Media, social media marketing by Ritu B. Pant - No Comments »

My good friend Neal Rodriguez recently put together a video which highlights some of the ways he uses different platforms to drive traffic and awareness. If you haven’t heard of him, or have yet to know him … it’s about time. Personally, I think he is one of the best interviewers out there. The questions, [...]

Tags: Social Media, social media marketing by Ritu B. Pant - No Comments »

When it comes to social media marketing, Facebook is the “it” platform. If you are going to dive into reaching out to your customer/reader base, it’s a platform that just can’t be ignored. The sheer number of users alone is a good enough reason to get into it and the fact that it’s almost certain [...]

Tags: Business, social media marketing by Ritu B. Pant - 1 Comment »

Warning : Written on a Saturday morning before a cup of coffee. Ignore the typos.
I use Facebook quite actively and this is something that I just noticed yesterday. I am pretty sure this feature was rolled out sometimes yesterday cause I had not seen it before. I have yet to see anyone talk about it [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 2 Comments »

I rarely use hootsuite but there is a good chance I might be using them soon. I logged in this morning and was surprised to see a little “plus” sign next to each tweet. That plus sign is your gateway to finding what the URL is all about. If you see a link, whether it’s [...]

Tags: Microblogging, Social Media, social media marketing by Ritu B. Pant - No Comments »

I am sure all of you know all about the marketing mix. You know, “The 4 P’s” which includes Product, Price, Placement and Promotion. Today I just wanted to explore the mix with a different angle that relates to social media marketing. The four P’s I am about to bring up are a bit different [...]

Tags: social media marketing by Ritu B. Pant - 12 Comments »