How To Get Your Facebook Fanpage Members To Participate

When it comes to social media marketing, Facebook is the “it” platform. If you are going to dive into reaching out to your customer/reader base, it’s a platform that just can’t be ignored. The sheer number of users alone is a good enough reason to get into it and the fact that it’s almost certain [...]

Facebook Adds “via” Feature To Boost Fanpage Virality

Warning : Written on a Saturday morning before a cup of coffee. Ignore the typos.
I use Facebook quite actively and this is something that I just noticed yesterday. I am pretty sure this feature was rolled out sometimes yesterday cause I had not seen it before. I have yet to see anyone talk about it [...]

Awesome! HootSuite Now Allows Link Preview

I rarely use hootsuite but there is a good chance I might be using them soon. I logged in this morning and was surprised to see a little “plus” sign next to each tweet. That plus sign is your gateway to finding what the URL is all about. If you see a link, whether it’s [...]

The Social Media Marketing Mix (The 4 P’s)

I am sure all of you know all about the marketing mix. You know, “The 4 P’s” which includes Product, Price, Placement and Promotion. Today I just wanted to explore the mix with a different angle that relates to social media marketing. The four P’s I am about to bring up are a bit different [...]

Why Social Media Marketing Is Overrated

Traditional marketing isn’t going to die. No matter how much social media purists chant that traditional marketing will eventually come to an end, that’s not going to happen. Social media marketing and traditional marketing will eventually merge in a way so as to give new meaning to marketing itself. SMM is evolving and brands are [...]

Sponsored Conversation : It’s Time To Adapt and Embrace

Let’s face it, sponsored conversations are here to stay. Paid blog posts, tweets, updates, stories are all being looked upon as serious marketing tool by major brands. It seems like the web is divided in two halves when it comes to sponsored conversation – one group doesn’t see anything wrong with it and the other [...]