Traditional marketing isn’t going to die. No matter how much social media purists chant that traditional marketing will eventually come to an end, that’s not going to happen. Social media marketing and traditional marketing will eventually merge in a way so as to give new meaning to marketing itself. SMM is evolving and brands are [...]

Tags: social media marketing by Ritu B. Pant - 7 Comments »

Let’s face it, sponsored conversations are here to stay. Paid blog posts, tweets, updates, stories are all being looked upon as serious marketing tool by major brands. It seems like the web is divided in two halves when it comes to sponsored conversation – one group doesn’t see anything wrong with it and the other [...]

Tags: Social Media, social media marketing, Twitter by Ritu B. Pant - 4 Comments »

I certainly am not the the one who has over 50,000 or 100,000 followers on Twitter or thousands of friends on Facebook. However, I do follow over 6,000 people on Twitter and have over 8,000 following me back. On Facebook, I have a little over 500 friends. There are other platforms such as digg etc. [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 3 Comments »

We hate spammers with a passion, don’t we? Of course we do. There is nothing to love about people who manipulate the system in a way that only benefits them. They are a hated bunch on the web. They are the reason we enable “comment moderation,” the reason we freak out on Twitter and Facebook [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 4 Comments »

We hear it all the time Social media is all about engagement and participation. However, not many are able to “engage” their existing or potential customers. Here is an awesome example of “social media engagement” or an ongoing marketing campaign created by IKEA using Facebook. There are so many opportunities to leverage your business using [...]

Tags: social media marketing by Ritu B. Pant - 2 Comments »

How can I Help you? Yup. That’s all it takes.

Tags: Social Media, social media marketing by Ritu B. Pant - No Comments »