Both social media and traditional form of marketing has one thing in common – both are designed, catered and executed to draw attention from potential customers. However, social media has become the holy grail for many marketers and the reason is simple – it gives customers a voice. The main difference between traditional marketing and [...]

Tags: social media marketing by Ritu B. Pant - 4 Comments »

Hold on a minute, let me quick crack my knuckles before I get ready to write. I am ready, are you? Cool. One thing that has become quite a phenomenon on the web is the desire to be known. This phenomenon has swept almost all social media platforms from Digg to Twitter to Facebook, you [...]

Tags: Networking, Productivity, Ramblings, Rant, Social Media, social media marketing by Ritu B. Pant - 5 Comments »

There are two ways to get noticed on the web – short term visibility aka hype and long term visibility aka loyalty. If you are looking for quick exposure create content that will bring in fly by traffic and generate linkbacks for search engine rankings. If you are shooting for long term visibility, engage and [...]

Tags: social media marketing by Ritu B. Pant - No Comments »

Social media marketing is nothing new. It’s a known fact that the most effective form of marketing is word of mouth marketing and SMM is exactly that. If you’ve ever wondered how to utilize social media to make something go viral, flip the pages on old books that talk about word of mouth advertising and [...]

Tags: social media marketing by Ritu B. Pant - 1 Comment »

Note : Ignore the typos just like I did. I write and publish without editing. It’s important to me that I lay it out when it’s fresh rather than sitting here and pondering how i should word it etc. etc. Technically and traditionally, ROI is measured in pure dollars. You invest dollars and you expect [...]

Tags: social media marketing by Ritu B. Pant - 2 Comments »

There are some things in life that you don’t realize how bad it really is until it happens to you. It’s like one of those allergy stricken people, you can see their eyes all watery and hear them sneeze every minute, but until you suffer from allergies it’s really hard to realize how bad it [...]

Tags: Social Media, social media marketing by Ritu B. Pant - 5 Comments »