If you’ve been following this blog, you already know I have three projects in the pipeline for 2010. Well, one of them is is ready and I just couldn’t wait two more days. I am horrible when it comes to being patient, especially when they are ideas that are ready to be executed. The other [...]

Tags: News, Social Media by Ritu B. Pant - No Comments »

Almost everyone uses Facebook for one reason and one reasone alone – to connect. Marketers want to connect with their existing customer base and potential leads, family members want to connect with members who live far away, and people like me use Facebook both as a marketing platform and to create new connections. It has [...]

Tags: Social Media by Ritu B. Pant - 4 Comments »

I use Facebook quite a bit. One of the main reason being fanpages. Although I don’t update as much on Facebook, it happens to play a big part in what I do. Facebook has thousands and thousands of fanpages. From big brands to start-ups, almost everyone has a fanpage. Some are struggling to get it [...]

Tags: Social Media by Ritu B. Pant - 21 Comments »

I recently shared my views on why I think social media marketing is both overrated and underrated at the same time. The underlying culprit to this is what we all know as ‘engagement.’ Seriously, when was the last time you heard about social media without engagement being a crucial part? It indeed is crucial and [...]

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As most of you already know today is marked as World AIDS day. It’s a good decision on Twitter’s part to support such a noble cause with a change on their homepage.  If you sign out of twitter and go back to Twitter.com you should be able to see the new design. Don’t forget to [...]

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Let’s face it, sponsored conversations are here to stay. Paid blog posts, tweets, updates, stories are all being looked upon as serious marketing tool by major brands. It seems like the web is divided in two halves when it comes to sponsored conversation – one group doesn’t see anything wrong with it and the other [...]

Tags: Social Media, social media marketing, Twitter by Ritu B. Pant - 4 Comments »