There are two ways to get noticed on the web – short term visibility aka hype and long term visibility aka loyalty. If you are looking for quick exposure create content that will bring in fly by traffic and generate linkbacks for search engine rankings. If you are shooting for long term visibility, engage and participate. Make your target market feel at home and take care of them. Be prepared to stay long term. You are asking for “customer loyalty” which is a long term commitment from your customer, so be prepared to do the exact same thing for them.
Decide what you are fighting for – hype or loyalty? Once you have a clear picture, start painting the canvas accordingly.
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Hi, My name is Ritu. I am a member of SMA (Social Media Anonymous) ;-) & help bloggers and businesses utilize the social web. 
