We hear it all the time

Social media is all about engagement and participation.

However, not many are able to “engage” their existing or potential customers. Here is an awesome example of “social media engagement” or an ongoing marketing campaign created by IKEA using Facebook. There are so many opportunities to leverage your business using different channels, you just have to let your creative side shine. Watch the video (if you are reading this in a feed reader and the video doesn’t show, click the title to watch the video).

It is such a simple concept but has such a huge impact as far as creating brand awareness goes. All you got to do is be creative. What do you think?

Tags: social media marketing // 2 Comments »