Comments on: Social Media Marketing Vs. Traditional Marketing http://ritubpant.com/social-media-marketing-vs-traditional-marketing/ Social Web, Media, Ideas and Opinion Mon, 28 Jun 2010 19:05:10 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Darren Slaughter http://ritubpant.com/social-media-marketing-vs-traditional-marketing/comment-page-1/#comment-965 Darren Slaughter Tue, 24 Nov 2009 05:05:19 +0000 http://ritubpant.com/?p=648#comment-965 I agree on the trust issue. But are you saying you can only build trust to get someone to buy? That you can only gain trust prior to the sale? Can't the trust be built after the sale with a good product or quality service? That's how we have done it since cavemen traded rocks for wood. I do like the Hooters analogy though! :) I agree on the trust issue. But are you saying you can only build trust to get someone to buy? That you can only gain trust prior to the sale? Can’t the trust be built after the sale with a good product or quality service? That’s how we have done it since cavemen traded rocks for wood.

I do like the Hooters analogy though! :)

]]> By: Ritu B. Pant http://ritubpant.com/social-media-marketing-vs-traditional-marketing/comment-page-1/#comment-964 Ritu B. Pant Tue, 24 Nov 2009 04:41:34 +0000 http://ritubpant.com/?p=648#comment-964 Darren, thanks for stopping by. Personally, I don't think they have to "customers" first. For example, if my wife buys something from say Kmart and tells me "Honey, everytime I go to Kmart, I spend 25% less than I otherwise would at any store," guess what? I am willing to refer Kmart to my married buddies ;-). I think it more so comes down to the trust issue again. Do you trust the person who is telling the story? If you do, you might be able to convert a non customer into your marketing personnel before converting them into your customer. (By the way, I know you might think if my wife is customer of Kmart, I am automatically a customer of Kmart but that's not true. I am a customer of Hooters but my wife isn't and for some reason no matter how much I brag about it my wife isn't willing to refer hooters to anyone else) :) Darren, thanks for stopping by. Personally, I don’t think they have to “customers” first. For example, if my wife buys something from say Kmart and tells me “Honey, everytime I go to Kmart, I spend 25% less than I otherwise would at any store,” guess what? I am willing to refer Kmart to my married buddies ;-) . I think it more so comes down to the trust issue again. Do you trust the person who is telling the story? If you do, you might be able to convert a non customer into your marketing personnel before converting them into your customer. (By the way, I know you might think if my wife is customer of Kmart, I am automatically a customer of Kmart but that’s not true. I am a customer of Hooters but my wife isn’t and for some reason no matter how much I brag about it my wife isn’t willing to refer hooters to anyone else) :)

]]> By: Darren Slaughter http://ritubpant.com/social-media-marketing-vs-traditional-marketing/comment-page-1/#comment-962 Darren Slaughter Tue, 24 Nov 2009 01:23:35 +0000 http://ritubpant.com/?p=648#comment-962 Great post Ritu, but I have to disagree to some extent. You say "If utilized properly, your customers can be your free marketing personnel as they will help you promote your brand without even having to ask." I say, they have to be customers first. They have to find you before they can extol the virtues of any company's products or services. Social media is a tool, but it certainly can't replace advertising, and people don't just ignore ads the medium that brings it to them. If they did, then Twitter is in trouble the day they roll out their monetized version. My point? There is still a place for advertising in this world and social media takes too long to gain traction for some companies. Great post Ritu, but I have to disagree to some extent. You say “If utilized properly, your customers can be your free marketing personnel as they will help you promote your brand without even having to ask.”

I say, they have to be customers first. They have to find you before they can extol the virtues of any company’s products or services.

Social media is a tool, but it certainly can’t replace advertising, and people don’t just ignore ads the medium that brings it to them. If they did, then Twitter is in trouble the day they roll out their monetized version.

My point? There is still a place for advertising in this world and social media takes too long to gain traction for some companies.

]]> By: TwittLink - Your headlines on Twitter http://ritubpant.com/social-media-marketing-vs-traditional-marketing/comment-page-1/#comment-879 TwittLink - Your headlines on Twitter Thu, 12 Nov 2009 02:32:48 +0000 http://ritubpant.com/?p=648#comment-879 [...] Tweets about this great post on TwittLink.com [...] [...] Tweets about this great post on TwittLink.com [...]

]]>