Social media marketing is nothing new. It’s a known fact that the most effective form of marketing is word of mouth marketing and SMM is exactly that. If you’ve ever wondered how to utilize social media to make something go viral, flip the pages on old books that talk about word of mouth advertising and apply it with the new tools and technologies that are available to us. Social media isn’t new, it’s been around forever, it’s the tools that are new and the fact that it took a while for consumers to be in power.

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