Comments on: The Definition Of Marketing Has Changed From “Sell” To “Engage” http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/ Social Web, Media, Ideas and Opinion Sun, 07 Feb 2010 23:24:06 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: Latest Marketing news - Array | BLOGVERSE http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-720 Latest Marketing news - Array | BLOGVERSE Sat, 26 Sep 2009 05:53:47 +0000 http://ritubpant.com/?p=164#comment-720 [...] The Definition Of Marketing Has Changed From “Sell” To “Engage … [...] [...] The Definition Of Marketing Has Changed From “Sell” To “Engage … [...]

]]> By: Ritu B. Pant http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-350 Ritu B. Pant Fri, 10 Jul 2009 02:47:06 +0000 http://ritubpant.com/?p=164#comment-350 @Bhavya : I didn't delete your comment. I just didn't get around moderating the ones that were piled up. It's there :) Thanks for sharing your thoughts. @Bhavya : I didn’t delete your comment. I just didn’t get around moderating the ones that were piled up. It’s there :) Thanks for sharing your thoughts.

]]> By: bhavya sahni http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-349 bhavya sahni Wed, 08 Jul 2009 10:46:16 +0000 http://ritubpant.com/?p=164#comment-349 You could have tole me the reason before deleting my comment!! You could have tole me the reason before deleting my comment!!

]]> By: Bhavya Sahni http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-346 Bhavya Sahni Mon, 06 Jul 2009 07:57:56 +0000 http://ritubpant.com/?p=164#comment-346 Well..cool discussion this..I so love debates via threads... :) I am somehow deviating from the point of discussion here but I felt I had to say this because this point is churning in my pea-sized brain since ages. I believe that "engagement" has to to done in a more holistic sense (product-wise) than the community per-se. Why is it that we have to search for blogs, forums, wikis and sites to buy a mobile phone rather than when someone has to buy a regular OTC product. FMCG products (washing bars, waqshing powders etc.) rarely find a mention in social media circles but all things technological do. The need of the hour is to engage the consumer on a more holistic basis to make social media and viral marketing a more viable option for companies. Ever seen a TWEET on Surf Excel or a Facebook message on the new LUX Peach which Priyanka Chopra is seen promoting hugely on television. Will surely love any replies to this one. Ritu, I am already saying...CHEERS..(and i need 2).. :) Regards, Bhavya Well..cool discussion this..I so love debates via threads… :)

I am somehow deviating from the point of discussion here but I felt I had to say this because this point is churning in my pea-sized brain since ages.

I believe that “engagement” has to to done in a more holistic sense (product-wise) than the community per-se. Why is it that we have to search for blogs, forums, wikis and sites to buy a mobile phone rather than when someone has to buy a regular OTC product. FMCG products (washing bars, waqshing powders etc.) rarely find a mention in social media circles but all things technological do. The need of the hour is to engage the consumer on a more holistic basis to make social media and viral marketing a more viable option for companies.

Ever seen a TWEET on Surf Excel or a Facebook message on the new LUX Peach which Priyanka Chopra is seen promoting hugely on television. Will surely love any replies to this one.

Ritu, I am already saying…CHEERS..(and i need 2).. :)

Regards,

Bhavya

]]> By: Kanny Paul http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-324 Kanny Paul Tue, 23 Jun 2009 15:09:08 +0000 http://ritubpant.com/?p=164#comment-324 Interesting! I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization. Interesting!

I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

]]> By: Ritu B. Pant http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-322 Ritu B. Pant Mon, 22 Jun 2009 20:11:48 +0000 http://ritubpant.com/?p=164#comment-322 I think if we make engagement primary goal and sales secondary, as we grow and communication fosters between company and target market, sales itself becomes primary without even having to push it. It's almost like never having to say buy my product but still being able to see growing sales. Momblebee's comment above is a prime example of how that model works :) I think if we make engagement primary goal and sales secondary, as we grow and communication fosters between company and target market, sales itself becomes primary without even having to push it. It’s almost like never having to say buy my product but still being able to see growing sales.

Momblebee’s comment above is a prime example of how that model works :)

]]> By: Momblebee http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-321 Momblebee Sun, 21 Jun 2009 13:11:58 +0000 http://ritubpant.com/?p=164#comment-321 Modern "marketing" is evolving so fast...I think it probably changed a bit in the time it took me to write this sentence. The definition of marketing needs to be fluid. I think THE key aspect of marketing is brand building. I co-founded a small children's footwear brand, and as a true startup, we had NO budget for marketing or advertising. I turned to Mom Bloggers to review our products and host giveaways - it was the best thing I could have done. It instantly got the brand name out there and got people talking about it all over the internet. We didn't even have e-commerce on our site so I don't have "ROI" direct impact on sales data, but I can say that the company became a multi-million dollar brand inside of 2 years. Based on following the site's analytics, it is clear that blog reviews and giveaways generated thousands of hits to the website. It also showed that google searches for the brand name (rather than generic search terms) resulted in searches with a very low bounce rate. People stuck around and looked through the entire site. Social media builds community around a brand, community around a brand builds your brand recognition, and brand recognition builds ROI. Modern “marketing” is evolving so fast…I think it probably changed a bit in the time it took me to write this sentence. The definition of marketing needs to be fluid. I think THE key aspect of marketing is brand building. I co-founded a small children’s footwear brand, and as a true startup, we had NO budget for marketing or advertising. I turned to Mom Bloggers to review our products and host giveaways – it was the best thing I could have done. It instantly got the brand name out there and got people talking about it all over the internet. We didn’t even have e-commerce on our site so I don’t have “ROI” direct impact on sales data, but I can say that the company became a multi-million dollar brand inside of 2 years. Based on following the site’s analytics, it is clear that blog reviews and giveaways generated thousands of hits to the website. It also showed that google searches for the brand name (rather than generic search terms) resulted in searches with a very low bounce rate. People stuck around and looked through the entire site. Social media builds community around a brand, community around a brand builds your brand recognition, and brand recognition builds ROI.

]]> By: Carl Weaver http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-320 Carl Weaver Sun, 21 Jun 2009 13:00:11 +0000 http://ritubpant.com/?p=164#comment-320 I disagree with your new definition. Sales still has to be goal number one. The way I see social media working with this is that by engaging, you are helping the potential customer solve a problem. This is another way of saying that you are qualifying a customer. Engaging in conversation with a customer, even if you send him elsewhere, is still a positive mark in the ledger sheet of your business life. So you are right that social media and engagement are important investments and will pay off more in the long run than right now. Something a lot of people don't get is that not everybody should be using social media. You have to consider who your audience is, along with how you treat customers when you meet them through more traditional routes. also, what steps are being saved by social media engagement? How is this really acting as a tool we can use to streamline or facilitate the sales process? I disagree with your new definition. Sales still has to be goal number one. The way I see social media working with this is that by engaging, you are helping the potential customer solve a problem. This is another way of saying that you are qualifying a customer.

Engaging in conversation with a customer, even if you send him elsewhere, is still a positive mark in the ledger sheet of your business life. So you are right that social media and engagement are important investments and will pay off more in the long run than right now.

Something a lot of people don’t get is that not everybody should be using social media. You have to consider who your audience is, along with how you treat customers when you meet them through more traditional routes. also, what steps are being saved by social media engagement? How is this really acting as a tool we can use to streamline or facilitate the sales process?

]]> By: Sally Falkow http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-319 Sally Falkow Sun, 21 Jun 2009 12:48:56 +0000 http://ritubpant.com/?p=164#comment-319 Many good points in the post and the comments. I don't agree that the definition of marketing has changed. It will always be about creating a product and bringing it to market. How that is done has changed, there is no doubt. A business will always want an ROI. They have to focus on sales and revenue or they go broke. Brand loyalty means they are buying your product. Long term growth means increasing revenue. The old way of pushing messages is not effective anymore, and engagement is the way to go. We do still have the 4Ps. But how we practice them is a new approach. To cite Dell again, their R&D is now fueled by their market's input - IdeaStorm. The 4Ps model has been turned inside out. Many good points in the post and the comments. I don’t agree that the definition of marketing has changed. It will always be about creating a product and bringing it to market. How that is done has changed, there is no doubt.

A business will always want an ROI. They have to focus on sales and revenue or they go broke. Brand loyalty means they are buying your product. Long term growth means increasing revenue.

The old way of pushing messages is not effective anymore, and engagement is the way to go.

We do still have the 4Ps. But how we practice them is a new approach. To cite Dell again, their R&D is now fueled by their market’s input – IdeaStorm.

The 4Ps model has been turned inside out.

]]> By: Ritu B. Pant http://ritubpant.com/the-definition-of-marketing-has-changed-from-sell-to-engage/comment-page-1/#comment-318 Ritu B. Pant Sun, 21 Jun 2009 11:23:39 +0000 http://ritubpant.com/?p=164#comment-318 @Pat : Exactly! Times have changed. Today people buy from the ones they know, whether it's a company or an individual and that's exactly why engagement works rather than a traditional promotion. By the way, I would love a six pack delivered <a href="http://feedburner.google.com/fb/a/mailverify?uri=RituBPant" rel="nofollow">here </a> ;-) @Pat : Exactly! Times have changed. Today people buy from the ones they know, whether it’s a company or an individual and that’s exactly why engagement works rather than a traditional promotion.

By the way, I would love a six pack delivered here ;-)

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